THE KEY TEAM

ANDREW LEE POTTS

Andrew-Lee Potts (known to Keychainers as Pottsy) started acting when he was just seven years old.  Having starred in such hits as Band Of Brothers and Primeval, Pottsy has acted opposite some of industries’ biggest talents including the likes of Gary Oldman, Michael Fassbender, Kathy Bates, Carey Mulligan and Terrence Stamp.  At the age of twelve Andrew pleaded with his parents for a video camera in order to pursue his passion for filmmaking.  While the cameras may have changed his love for the medium has not.  Sighting American History X as the film that inspires him the most, Andrew is drawn to strong visuals and compelling concepts while longing to tell a gripping story with fascinating characters.  Andrew is the director and founder of Keychain Productions; setting it up as a way of uniting people of similar minds to come together to make a variety of shorts, music videos and TV shows.  Over the years Andrew has tackled a number of genres; from the vampires of Blood On Benefits, the comedy of Pitchin and the heartfelt drama of the Little Lilly Series.  More recently Andrew has been working on a variety of music videos for some of the UK’s most up and coming artists as well as making it to the finals of The Virgins Media Shorts Awards with his film Little Larry.  Andrew says he is addicted to filmmaking and is grateful there is no rehab!

Director & Founder

Producer/Writer/editor/DOP



  • w-facebook
  • w-tbird
  • w-blogger
  • w-youtube

Writer/Producer

TONY DENMAN

Tony Denman has worked in the entertainment industry for over 20 years. Starting his career at the tender age of 10 in an adaptation of ‘Winnie the Pooh’ at a small Community Theater in Minneapolis, Minnesota where he played the not too well known character of Skunk. He worked his way up through TV & Film in Minnesota until he moved all the way to Los Angeles, California, in 1996 where he enjoyied living on the beach until 2004. There he was lucky enough to make some great friends and work on some amazing projects with the likes of the Coen Brothers, Doug Liman, and Ted Demme. Tony has spent the last 8 years living under an umbrella in London and has been there from Keychain's inception. He and founder (Andrew Lee Potts) became, not only family, but fast friends, bonding over their shared enthusiam and love of film. They began working together with their first feature script 'Blood on Benefits' which they later turned into a short film. Over the past 8 years they have continued their work together on a variety of projects from Music Videos of up-and-coming London based artist's, and are proud to say they've even been shortlisted for the Virgin Media Shorts Award for one of their short films. Each member of the team has a special something and Tony brings an energetic, quick thinking kind of filmmaking to the team. He loves working with the Keychain team because they all share a burning passion for cinema and also let him talk until he runs out of air. In his spare time Denman enjoys traveling with a backpack and a smile, photographing old people, short walks on the beach, making music with wooden spoons, and re-enacting scenes from the latest Ben 10 or Sponge Bob Square Pants episodes with his 8 year old son Buster.

  • w-facebook
  • w-tbird

Writer/Producer

ALEX MOSS

Alex Moss is a self-confessed film fanatic (read; Geek) and has been involved in the film and television industries for the past 18 years.  He started as a production runner at the tender age of 16 working his way up to such lofty heights as 2nd Assistant Director and Associate Producer.  It was on one of these production adventures he met Keychain Founder Andrew-Lee Potts.  Quoting Bad Boys to him whilst stuck in traffic, the two became firm friends and have not looked back since.  Together they produced the making of Primeval Series 2; Through The Anomaly.   Having graduated Southampton University with a Degree in English & Film Studies, as well as a Diploma in Filmmaking from The New York Film Academy, Alex has been part of Keychain since its creation.  He’s been involved with all the Little Lilly films and wrote both Bubble Wrapped and Insight.  He’s currently writing a number of screenplays as well as two TV pilots. When not starring blankly at Final Draft Alex is the Editor of film website Filmjuice.com.  His role in Keychain is to be a calming influence over the creative tornadoes that are Andrew Lee and Tony.  He expects to go prematurely grey as a result of this role.

  • w-facebook
  • w-tbird